One of the most basic and safest ways a card can be upgraded is a 1 cost reduction for 1 XP. With this, we can see this card is only on-par with its XP pricing. That said, taking a card down to 0 Cost is massive in ways that aren't always obvious. I've had many turns where I held onto the level 0 version simply so I could use the resources for a critical asset. Being able to play a card fast for no Cost means the card is almost never a dead card in hand.
In addition, certain investigators can also get some absurd benefits from it since it's fast. Wendy Adams with her amulet for example can use the card's Double Willpower icons for a skill test, then almost immediately use it for the effect, or simply use it as discard fodder for her Investigator ability.
That said, there are many cards that end up being higher priority purchases for a lot of decks, but don't overlook this one in a blessed deck.